Exciting Marketing Jobs: Top Roles You Can’t Miss in 2026

Marketing jobs encompass a broad range of roles within businesses, all focused on promoting products, services, or brands to targeted audiences. These positions are essential for every company, regardless of size or industry, as they drive growth, visibility, and engagement.

Whether you’re looking for remote marketing jobs, communications jobs, or specific roles like sports marketing jobs or advertising jobs, the field offers opportunities for professionals at all stages of their careers.

Types of Marketing Jobs

Social Media Marketing Jobs: These roles focus on building a brand’s presence on platforms like Facebook, Instagram, and Twitter. Social media marketers develop strategies to engage audiences and drive conversions.
PR Jobs: Public relations professionals manage a brand’s reputation, working with the media to secure coverage and build positive relationships with the public.
Advertising Jobs: From digital ads to TV commercials, advertising professionals create campaigns that reach consumers across multiple channels.
Entry-Level Marketing Jobs: If you’re just starting in marketing, entry-level roles like marketing assistant jobs provide the foundation for a career in this dynamic field.
Marketing Manager Jobs: These mid to senior-level positions oversee entire marketing teams and strategies. Marketing managers are responsible for executing campaigns, analyzing results, and adjusting tactics to meet business objectives.

Why Marketing Jobs Are Crucial

Marketing professionals play an integral role in a company’s success. They drive demand for products or services, influence consumer behaviour, and build lasting relationships with customers.

Whether you’re searching for marketing jobs near me or marketing jobs in the USA with visa sponsorship, the demand for skilled marketers remains strong. As technology advances, remote marketing jobs and opportunities in digital marketing are also on the rise.

Current Marketing Job Market Trends

The marketing job market in 2025 is evolving rapidly, driven by technological advances and changing consumer behaviours. With the rise of digital platforms, businesses are increasingly seeking professionals who can leverage new tools and strategies to stay competitive.

As marketing becomes more digital and data-driven, opportunities in remote marketing jobs, social media marketing jobs, and entry-level marketing jobs are growing fast.

Key Trends Shaping the Marketing Job Market:

Remote Marketing Jobs Are On the Rise

The demand for remote marketing jobs continues to grow, as businesses realize the flexibility and efficiency of hiring talent from across the globe. Remote positions in digital marketing, social media management, and content creation are now available in abundance.

Companies are increasingly open to hiring talent in areas outside their immediate geography, making marketing jobs near me less relevant for many professionals.

Digital Marketing is Dominating

With the shift toward online platforms, digital marketing skills are in high demand. Roles in search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are becoming the cornerstone of successful marketing strategies.

As companies aim to capture attention in an increasingly crowded digital space, skilled marketers are essential to creating strategies that drive engagement and conversions.

Increased Need for Data-Driven Decision Makers

The marketing landscape is now heavily influenced by data analytics. Marketers with expertise in data-driven strategies are more sought after than ever before. Companies need professionals who can interpret data to craft effective marketing campaigns, leading to a surge in roles like marketing analysts and digital marketing managers.

The Emergence of New Roles in Marketing

As marketing becomes more integrated with technology, new job roles are emerging. Sports marketing jobs, pr jobs, and specialized advertising jobs in the tech industry are expanding. Entry-level marketing jobs are evolving as well, with more focus on skills like social media management, content creation, and digital strategy.

Marketing Jobs for Foreign Workers in the US

The US job market remains open to international talent, particularly in marketing. Marketing jobs in the USA with visa sponsorship are on the rise, as companies seek to tap into a global pool of skilled professionals.

Roles such as marketing managers and communications specialists are some of the in-demand positions offering visa sponsorship to qualified candidates from around the world.

What This Means for Job Seekers

The marketing job market is shifting toward remote, data-driven, and technology-focused roles. Whether you’re looking for a marketing assistant job or aiming for a high-paying role as a marketing manager, the landscape is rich with opportunity.

For those seeking stability and higher salaries, marketing jobs in the USA are seeing significant increases, particularly in high-demand areas like social media marketing jobs and digital marketing positions.

As the job market evolves, it’s clear that staying updated on the latest trends and gaining new skills will be key to landing the right job. Embrace these trends, and you’ll be well-positioned for success in the booming marketing industry.

Types of Marketing Jobs and Their Roles

The marketing field is diverse, offering a wide range of positions across industries. Whether you’re interested in social media marketing jobs, pr jobs, or roles that focus on digital strategies, there’s a marketing position that aligns with almost every skill set. Below are some of the most popular marketing job categories and what each role entails.

1. Social Media Marketing Jobs

Social media marketing professionals are responsible for managing and growing a company’s social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter. They develop strategies to engage audiences, drive brand awareness, and promote products or services. This role requires creativity, a deep understanding of platform algorithms, and strong communication skills.

Key Responsibilities: Content creation, campaign management, audience engagement, and social media analytics.
Skills Required: Copywriting, graphic design, SEO, and data analytics.
Salary Range: $50K – $80K per year (depending on experience and location).

2. PR Jobs (Public Relations)

Public relations professionals work to build and maintain a positive image for brands, individuals, or organizations. They handle media relations, press releases, and manage crisis communications. PR roles often involve working closely with the media, influencers, and other public-facing entities to ensure a favourable public perception.

Key Responsibilities: Media outreach, press release creation, event planning, and crisis management.
Skills Required: Communication, writing, strategic planning, and networking.
Salary Range: $55K – $100K per year.

3. Advertising Jobs

Advertising professionals create campaigns that are designed to promote products or services through various media channels, including TV, print, digital, and social media. They work with creative teams to develop compelling ads, identify target audiences, and measure the effectiveness of campaigns.

Key Responsibilities: Campaign planning, creative direction, market research, and budgeting.
Skills Required: Creativity, data analysis, project management, and marketing strategy.
Salary Range: $60K – $120K per year, depending on the role and industry.

4. Marketing Manager Jobs

Marketing managers oversee the entire marketing department or a specific marketing project. They develop strategies to promote products and services, manage campaigns, and analyze the effectiveness of marketing efforts. This role requires strong leadership skills and the ability to manage multiple projects simultaneously.

Key Responsibilities: Team management, campaign strategy, market research, and budget oversight.
Skills Required: Leadership, communication, project management, and analytical skills.
Salary Range: $80K – $150K per year.

5. Marketing Assistant Jobs

Marketing assistants support marketing teams by handling administrative tasks, preparing reports, and assisting in the execution of marketing campaigns. These roles are ideal for individuals just starting in the marketing field and looking to gain experience in various marketing functions.

Key Responsibilities: Administrative support, data entry, reporting, and campaign execution assistance.
Skills Required: Organizational skills, communication, and time management.
Salary Range: $40K – $55K per year.

6. Digital Marketing Jobs

Digital marketers focus on promoting products or services through online channels, such as search engines, email, social media, and paid advertisements. This field includes roles like SEO specialists, PPC managers, and email marketing experts. The digital marketing landscape is constantly evolving, making it an exciting and fast-paced career choice.

Key Responsibilities: SEO, paid advertising, email campaigns, and web analytics.
Skills Required: SEO, PPC, data analysis, and content creation.
Salary Range: $55K – $100K per year.

7. Marketing Analyst Jobs

Marketing analysts collect and analyze data related to market trends, customer preferences, and competitor activities. They help businesses understand customer behaviour and measure the success of marketing campaigns. This role is ideal for those who are analytical and enjoy working with data.

Key Responsibilities: Data collection, market research, report generation, and performance analysis.
Skills Required: Data analysis, Excel, market research, and communication.
Salary Range: $60K – $95K per year.

8. Sports Marketing Jobs

Sports marketing professionals work with athletes, teams, and sports organizations to promote events, sponsorships, and brand partnerships. They develop strategies to attract fans, engage audiences, and increase ticket sales or merchandise purchases.

Key Responsibilities: Event promotion, sponsorship management, fan engagement, and brand partnerships.
Skills Required: Marketing strategy, public relations, and event management.
Salary Range: $50K – $90K per year.

9. Entry-Level Marketing Jobs

For those just starting their career in marketing, entry-level marketing jobs provide the perfect foundation. Roles such as marketing assistant or marketing coordinator offer hands-on experience and the opportunity to grow within the marketing field.

Key Responsibilities: Administrative tasks, market research, campaign support.
Skills Required: Communication, time management, organization.
Salary Range: $35K – $50K per year.

Entry-Level Marketing Jobs

Starting a career in marketing can be both exciting and overwhelming. The good news is that entry-level marketing jobs are plentiful, offering great opportunities for those looking to break into the industry. Whether you’re fresh out of college or looking to switch careers, these roles provide a solid foundation for career growth.

1. Marketing Assistant Jobs

As a marketing assistant, you’ll support the marketing team with various tasks, such as market research, organizing promotional materials, and assisting in campaign execution. This role is perfect for individuals looking to get hands-on experience in marketing.

Key Responsibilities: Conducting research, creating reports, assisting with campaigns, managing calendars and events.
Skills Required: Organization, communication, multitasking, and attention to detail.
Salary Range: $40K – $55K per year.

2. Social Media Coordinator Jobs

Social media coordinators help brands grow their presence on platforms like Instagram, Facebook, and Twitter. They schedule posts, manage online communities, and track engagement to help the brand stay relevant and connected with its audience.

Key Responsibilities: Posting content, engaging with followers, tracking performance, and brainstorming campaign ideas.
Skills Required: Creativity, writing, analytics, familiarity with social media platforms.
Salary Range: $45K – $60K per year.

3. Content Marketing Assistant

Content marketing assistants play a key role in helping brands create engaging content. From blogs to email newsletters, they assist in writing, editing, and optimizing content to drive engagement and increase brand visibility.

Key Responsibilities: Writing and editing content, creating blog posts, assisting with SEO optimization, and managing content calendars.
Skills Required: Writing, editing, SEO basics, creativity.
Salary Range: $50K – $65K per year.

4. Digital Marketing Assistant

As a digital marketing assistant, you’ll help manage online campaigns, including paid advertising, email marketing, and website optimization. This role provides exposure to various digital marketing channels and is an excellent way to gain experience in the field.

Key Responsibilities: Assisting with PPC campaigns, social media ads, email newsletters, and website analytics.
Skills Required: Basic knowledge of PPC, Google Analytics, email marketing tools, and SEO.
Salary Range: $50K – $70K per year.

5. Public Relations Assistant

Public relations assistants support PR teams by drafting press releases, coordinating media outreach, and handling press inquiries. If you’re interested in pr jobs, this role offers a great entry point into the PR field.

Key Responsibilities: Writing press releases, maintaining media lists, assisting with events, and communicating with journalists.
Skills Required: Writing, communication, organization, media relations.
Salary Range: $45K – $60K per year.

6. Marketing Coordinator

Marketing coordinators are responsible for organizing marketing initiatives and campaigns. They assist in setting up events, coordinating with external vendors, and helping with marketing materials. This role is ideal for someone who enjoys multitasking and supporting a larger team.

Key Responsibilities: Coordinating campaigns, managing timelines, liaising with teams, and supporting marketing managers.
Skills Required: Project management, organization, communication, and teamwork.
Salary Range: $55K – $70K per year.

7. Email Marketing Assistant

Email marketing assistants help manage email campaigns, including drafting newsletters, building email lists, and analyzing campaign performance. This role is perfect for those looking to specialize in email marketing early in their careers.

Key Responsibilities: Writing email content, managing subscriber lists, analyzing email campaign performance.
Skills Required: Copywriting, email marketing tools, and data analysis.
Salary Range: $50K – $65K per year.

Marketing Jobs That Pay Over $200k

While many marketing jobs offer great salaries, some positions stand out for their high earning potential. If you’re aiming for a marketing job that pays over $200k, you’ll need experience, advanced skills, and the right strategy to land these top-tier roles. Here are a few positions where professionals can earn six figures or more.

1. Marketing Director

Marketing directors oversee the entire marketing department, ensuring that strategies align with business goals. They are responsible for creating and implementing large-scale marketing campaigns, managing teams, and measuring the effectiveness of marketing efforts. This leadership role comes with significant responsibility, which is reflected in the high salary.

Key Responsibilities: Leading marketing strategy, managing budgets, overseeing teams, and tracking campaign success.
Skills Required: Leadership, strategic thinking, team management, and advanced marketing knowledge.
Salary Range: $150K – $250K per year.

2. Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) is a senior executive responsible for the entire marketing function within a company. They develop long-term strategies, manage marketing budgets, and align marketing goals with the company’s overall objectives. CMOs often work closely with other C-suite executives and have a direct impact on the company’s growth.

Key Responsibilities: Setting company-wide marketing strategies, managing large teams, and collaborating with other executives.
Skills Required: Leadership, financial acumen, industry expertise, and high-level strategic planning.
Salary Range: $200K – $350K per year.

3. Digital Marketing Executive

A digital marketing executive specializes in driving a company’s online presence through strategies such as SEO, paid advertising, and content marketing. These professionals often manage multi-million-dollar digital marketing budgets, making their roles essential for generating revenue and maintaining brand visibility.

Key Responsibilities: Overseeing online campaigns, managing SEO/PPC strategies, and analyzing digital marketing performance.
Skills Required: SEO/PPC expertise, data analysis, content marketing, and conversion optimization.
Salary Range: $125K – $225K per year.

4. Product Marketing Manager

Product marketing managers are responsible for developing and executing strategies that highlight a product’s benefits and drive its success in the market. This role requires a mix of marketing expertise, product knowledge, and strong communication skills to align the product with consumer demand.

Key Responsibilities: Defining product positioning, crafting marketing messages, and working with sales teams.
Skills Required: Product knowledge, market research, content creation, and communication.
Salary Range: $100K – $200K per year.

5. Vice President of Marketing

As a VP of Marketing, you oversee the marketing strategy for an entire organization, from setting the vision to executing long-term campaigns. This role often includes managing high-level teams, collaborating with other executives, and driving market growth.

Key Responsibilities: Leading company-wide marketing efforts, collaborating with sales and executive teams, and overseeing all campaigns.
Skills Required: High-level strategy, leadership, financial management, and industry knowledge.
Salary Range: $175K – $300K per year.

Marketing Jobs in the USA for Foreigners (Visa Sponsorship)

For many marketing professionals outside the US, securing a marketing job in the USA with visa sponsorship can be a game-changer. The US remains one of the top destinations for global talent, and marketing roles, particularly in digital marketing and communications, are in high demand. While navigating visa sponsorship can be tricky, there are plenty of opportunities for skilled marketing professionals who want to build their careers in the States.

Visa Sponsorship in the Marketing Field

The US job market continues to welcome foreign professionals, especially in industries like digital marketing, social media marketing, and advertising. Many US companies are willing to sponsor work visas (like the H-1B visa) for qualified marketing candidates who bring specialized skills and experience.

Top Marketing Roles That Offer Visa Sponsorship:

Digital Marketing Specialist
Digital marketing specialists manage campaigns, optimize websites, and ensure a company’s online presence is strong. Due to the increasing reliance on digital marketing, this role is one of the most sought-after and often comes with visa sponsorship.

Skills Required: SEO, Google Ads, content strategy, and data analysis.
Average Salary: $50K – $80K per year.

Social Media Manager
Social media managers help companies connect with customers on platforms like Instagram, Facebook, and Twitter. With the rise of social media marketing, companies are increasingly looking for skilled individuals who can navigate these platforms to promote brands and engage audiences.

Skills Required: Social media strategy, content creation, analytics, and community management.
Average Salary: $55K – $85K per year.

Marketing Data Analyst
Companies are always looking to make data-driven decisions, which has created a high demand for marketing data analysts. This role involves analyzing consumer behaviour, tracking campaigns, and providing insights to improve marketing efforts.

Skills Required: Data analysis, Excel, market research, and reporting.
Average Salary: $60K – $100K per year.

Marketing Manager
As a marketing manager, you will oversee marketing campaigns, manage teams, and ensure that the company’s marketing objectives are met. With experience, this role can offer visa sponsorship, especially at larger companies looking for leadership in their marketing department.

Skills Required: Team management, strategy development, campaign execution, budget management.
Average Salary: $70K – $120K per year.

How to Improve Your Chances of Getting a Marketing Job with Visa Sponsorship

Specialize in High-Demand Marketing Skills
Focusing on in-demand areas like SEO, PPC, or data analytics can improve your chances of landing a role with visa sponsorship. The more niche your skills, the more likely companies are to sponsor your visa.
Leverage Networking
Building relationships with professionals in the industry can give you an edge. Many companies are more willing to sponsor candidates who have been referred by someone within their network.
Target Companies That Have a History of Sponsorship
Large companies, especially in tech and marketing agencies, are known for sponsoring work visas. Companies like Google, Amazon, and Facebook regularly sponsor skilled foreign workers, including marketing professionals.
Stay Informed About Visa Policies
US immigration policies can change, so staying up-to-date on visa requirements and deadlines is crucial. Check with immigration lawyers or trusted job platforms for the latest news on visa sponsorship opportunities in marketing.

Salary Expectations for Marketing Jobs in the USA

Understanding the salary range for marketing jobs in the USA is crucial for job seekers aiming to enter the industry or level up their careers. While salaries can vary based on location, experience, and job type, the marketing field offers competitive pay across various roles. This section breaks down salary expectations for different marketing positions in the USA, including entry-level and senior roles.

1. Entry-Level Marketing Jobs Salary

For those just starting in the marketing field, entry-level marketing jobs provide a solid foundation with growth opportunities. These roles typically involve assisting with campaigns, conducting research, and supporting marketing teams.

Marketing Assistant Jobs: Entry-level marketing assistants can expect to earn between $40K – $55K annually. This role offers valuable exposure to the marketing process and is a great stepping stone into more specialized positions.
Social Media Coordinator: Entry-level social media coordinators typically earn between $45K – $60K per year. The rise of social media marketing makes this role highly sought after.
Content Marketing Assistant: Content marketing assistants can earn around $50K – $65K annually, depending on their skill set and the company they work for.

2. Mid-Level Marketing Jobs Salary

Mid-level marketing roles typically require 3-5 years of experience and involve more strategic planning and leadership. These positions offer higher salaries and more responsibility.

Marketing Coordinator: A marketing coordinator typically earns between $55K – $70K per year. This role involves planning, executing, and monitoring marketing campaigns, as well as coordinating with other departments.
Digital Marketing Specialist: A digital marketing specialist can expect to earn between $60K – $85K annually. As companies continue to focus on their online presence, digital marketers are in high demand.
Public Relations Specialist: PR professionals earn an average salary of $60K – $90K per year, depending on experience and location. The demand for PR experts is high, especially for companies aiming to manage their public image effectively.

3. Senior-Level Marketing Jobs Salary

Senior-level marketing roles involve overseeing teams, managing large-scale campaigns, and making high-level strategic decisions. These positions are among the highest-paying in the marketing field.

Marketing Manager Jobs: Marketing managers can earn between $80K – $120K annually, with those managing larger teams or working at major companies earning closer to $150K. This role involves strategy, execution, and leadership of marketing initiatives.
Marketing Director: A marketing director typically earns between $120K – $180K per year. This role oversees entire marketing departments, working directly with C-suite executives to align marketing strategies with business goals.
Chief Marketing Officer (CMO): The CMO is one of the highest-paying roles in marketing, with salaries ranging from $200K – $350K annually. CMOs manage the entire marketing strategy for a company and are responsible for driving brand success and market growth.

4. Highest Paying Marketing Jobs

Certain specialized roles within marketing can command salaries of over $200K. These positions often require extensive experience and specialized knowledge.

Vice President of Marketing: VP roles can pay anywhere from $175K – $300K per year, depending on the company and location. VPs are responsible for overseeing marketing efforts at a strategic level across the company.
Marketing Executive: Executives working in high-demand sectors like tech, media, and finance can earn $200K+ annually. These roles are typically for individuals with proven leadership and strategic marketing skills.

Factors That Affect Marketing Salaries in the USA

Several factors can influence the salary you can expect in a marketing job, including:

Location: Marketing salaries tend to be higher in cities with a higher cost of living, such as New York, San Francisco, or Los Angeles.
Industry: Roles in sectors like tech, finance, or pharmaceuticals often pay more than those in retail or non-profit marketing.
Experience: As in most fields, more experienced professionals can expect higher salaries, particularly those in leadership roles.
Company Size: Larger companies with bigger budgets often offer higher salaries for marketing roles, especially those that require significant expertise.

How to Land the Right Marketing Job

In today’s job market, landing the right marketing job requires more than just submitting a resume and hoping for the best. With the increasing use of AI platforms and LLMs (Large Language Models) in the hiring process, it’s important to optimize your job search strategy to ensure that you stand out in an automated world. Here’s how you can use AI-driven tools and strategies to land the perfect marketing role.

1. Optimize Your Resume for ATS (Applicant Tracking Systems)

Most companies use Applicant Tracking Systems (ATS) to filter and rank resumes before a human ever sees them. To improve your chances of landing an interview, optimize your resume for ATS by using the following tips:

Use Keywords: Incorporate relevant marketing keywords such as social media marketing, SEO, PPC, and content strategy. ATS software scans resumes for keywords related to the job description, so make sure your resume reflects these terms.
Keep It Simple: Avoid complex layouts or images that may confuse ATS software. Stick to a clean, simple format with clear headings and bullet points.
Tailor for Each Job: Customize your resume for each position by aligning your skills and experience with the job requirements.

2. Leverage AI-Powered Resume Builders

AI-driven resume builders can help you craft a professional resume that is optimized for ATS and hiring managers. These tools use data and algorithms to suggest the best wording, format, and structure based on your job title and industry.

Tip: Use AI tools that analyze job descriptions and tailor your resume to match the required skills and qualifications. This helps your resume rank higher in ATS.

3. Optimize Your LinkedIn Profile for AI

LinkedIn is a key platform for job seekers, and it’s crucial to optimize your profile for both LLMs and recruiters. Here’s how to ensure your LinkedIn profile stands out:

Headline and Summary: Use a clear, keyword-rich headline and summary. For example, “Experienced Digital Marketer | Social Media Strategy | SEO Expert” clearly communicates your skills and expertise to both recruiters and LLM platforms.
Skills and Endorsements: Include relevant marketing skills in your LinkedIn profile, such as email marketing, SEO, content management, and social media marketing. Recruiters and LLMs often use these skills to match you with relevant job opportunities.
Networking: Connect with professionals in the marketing field and engage with relevant content. Many job opportunities come through networking, and AI platforms often track your activity and connections to suggest relevant roles.

4. Tailor Your Job Applications Using AI

When applying for marketing jobs, use AI-driven tools to enhance your application process. Here’s how AI can help:

Job Matching Tools: Use AI platforms like LightForth or NexTechJobs to automatically match you with job listings that align with your skills and experience. These tools analyze your profile and suggest jobs that are the best fit.
Cover Letter Generators: AI tools can help you generate customized cover letters that align with the job description. By using the right keywords and focusing on the company’s needs, these tools ensure that your application is ATS-friendly.

5. Prepare for Interviews with AI-Powered Tools

Once your resume gets noticed, the next step is the interview. AI can help you prepare for your interview by providing mock interview questions and personalized feedback.

AI Interview Coaches: Platforms like HireVue use AI to conduct mock interviews, analyzing your responses and providing tips to improve your performance. These tools can help you fine-tune your answers and get comfortable with interview scenarios.
Behavioural Analysis: AI tools can analyze common behavioural interview questions and help you prepare compelling answers. Practice using AI-driven platforms to improve your responses and increase your chances of impressing the interviewer.

6. Stay Updated with the Latest Marketing Job Trends Using AI

To stay competitive in the job market, it’s important to keep learning and adapting. AI can help you stay up-to-date with the latest trends in marketing, which will make you a more attractive candidate.

Marketing News Aggregators: Use AI-powered tools to follow the latest marketing trends, industry changes, and emerging skills. Staying informed allows you to adapt your resume and LinkedIn profile to reflect the latest industry demands.
Skill-Building Platforms: AI-driven learning platforms like Coursera, Udemy, or LinkedIn Learning offer courses in high-demand marketing skills. Completing these courses and adding certifications to your resume can make you stand out in a competitive job market.

Conclusion

The marketing job market in 2025 offers diverse opportunities, with roles across digital marketing, social media, advertising, and more. Whether you’re looking for entry-level marketing jobs or aiming for senior positions like marketing managers or CMOs, there’s a job for every skill set.

Additionally, the rise of remote marketing jobs and the availability of visa sponsorships open up even more opportunities for professionals from around the world. With the increasing reliance on AI in the hiring process, it’s essential to optimize your job search strategy.

By tailoring your resume for ATS systems, leveraging AI-powered job matching tools, and staying updated on industry trends, you can significantly boost your chances of landing your ideal marketing role. Remember, the right strategy combined with the right tools can help you navigate the competitive job market and secure a position that aligns with your career goals.